1. Define the geographic brief before reviewing stories
A North Gates practice should decide what “local” means before it evaluates a Legal News workflow. North Gates is in Monroe County, but a North Gates page, a Monroe County page, a Rochester-area page, and a New York statewide page address different geographic relationships. A story involving a New York statute may be relevant statewide; an incident in Monroe County may require a narrower explanation; a matter outside the firm’s service area may not belong on the site at all. The Census record identifies North Gates as a CDP and supplies population context, but it does not show where prospective clients search or which matters a firm will receive.
Recommended approach
Prepare a written geographic policy for review: North Gates, Monroe County, the Rochester metropolitan area if the firm serves it, and any additional New York territory the firm intentionally accepts. Ask Bosseo to show how geographic relevance is handled in the proposed scope. Do not publish a “local” angle unless the page accurately explains the relationship between the event, the law, and the area served.
