1. Define what “local” means before a story is selected
Bosseo describes Legal News as monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. North Elba’s recorded county relationship is Essex County, so a North Elba firm should decide whether its useful coverage area is limited to North Elba, extends across Essex County, or includes a broader New York service area. Those are different editorial choices. A town population estimate cannot determine which area supplies clients, and the county relationship does not establish that every county story is relevant to the firm.
Recommended approach
Bring a written geographic rule to the consultation. Specify whether a page may discuss North Elba, Essex County, other named New York places, or statewide developments. Require every proposed page to identify the place, legal issue and connection to the firm’s actual service area before approval.
