1. Define the service area without turning geography into a qualification shortcut
North Castle is a municipal town in Westchester County, New York. The 2020–2024 ACS five-year population estimate for the town is 12,228, with a margin of error of 27. That figure describes the town’s population; it does not establish legal demand, visitor intent, language needs, staffing requirements or the number of potential matters. A North Castle firm should therefore decide whether Video Intake is intended for residents of North Castle, people elsewhere in Westchester County, or a broader service area. Geography can be a relevant intake question when the firm’s eligibility rules depend on location, but population should not be used as a proxy for lead volume.
Recommended approach
Write the geographic rule in plain language before choosing questions. Decide which locations are eligible, which locations require review, and whether an inquiry outside the preferred area should be routed for attorney approval rather than automatically rejected.
