1. Define what “North Bellport” means in the dashboard
A geographic label can produce different answers depending on how it is defined. North Bellport is a CDP in Suffolk County, so a firm should decide whether its reporting question concerns North Bellport itself, Suffolk County, a wider New York service area or several overlapping targets. Households, individuals, a place boundary and a county are not interchangeable. The Census population estimate establishes the place and its county relationship; it does not establish how many people are prospective clients or how many searches occur.
Recommended approach
Ask Bosseo to show how location is represented in rankings, calls, forms, lead attribution and matter reporting. Confirm whether a location field reflects a search target, a caller’s stated location, an address, a page location or another definition. Do not approve a report until the firm can explain what a North Bellport result includes and excludes.
