1. Define the geographic brief before reviewing story coverage
Newstead is a municipal town in Erie County, New York. That relationship matters because a firm may use “Newstead” to describe its immediate community while serving clients across a wider county or state area. Those are different geographic scopes and should not be blended. Bosseo’s public Legal News page describes coverage matched to a firm’s practice areas and state, with pages published on the firm’s own domain after approval. The page does not establish that every Newstead event, Erie County matter, or local search will be covered. Ask how the proposed editorial scope would distinguish Newstead, Erie County, nearby communities, and statewide New York developments.
Recommended approach
Prepare a written geographic brief. Identify whether Newstead is the primary service area, whether Erie County is also relevant, and which New York-wide developments could be useful to your clients. Require each proposed story to state the geography it addresses rather than implying that a New York story is automatically local to Newstead.
