1. Set the geographic boundary before a story becomes a page
New Paltz village is recorded in Ulster County. A page about an event in New York may be relevant to a New Paltz firm, but that does not make every New York story local to the village or county. Legal News should be evaluated against the firm’s actual service area and practice scope. Decide whether a story belongs on a page about New Paltz, Ulster County, another New York locality, or the state more broadly. Avoid treating households, individuals, municipalities, counties, metropolitan areas, and the state as interchangeable audiences. The New Paltz population estimate supplies context for the municipality only; it cannot establish how many people search for legal information or how many could become clients.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for your practice areas. Before approval, require each page to identify the correct jurisdiction, avoid implying that an event occurred in New Paltz when it did not, and explain why the story matters to people your firm serves.
