1. Start with the municipality and county relationship
The 2020–2024 ACS five-year population estimate is 5,472, with a margin of error of 26. The useful decision is narrower: can the firm accurately describe New Hempstead as a place it serves, and does Rockland County belong in the intended footprint?
Recommended approach
Confirm the firm’s actual service area before selecting coverage. If the firm serves New Hempstead but not every place in Rockland County, a county-wide scope may be too broad. If it serves clients throughout the county, county-limited coverage may be a practical starting point to review. Ask Bosseo to show how the proposed pages would distinguish New Hempstead from other municipalities rather than treating every location as interchangeable.
