1. Set the geographic boundary before selecting stories
New Cassel is recorded as a CDP in Nassau County, New York. Those are different geographic references: a story about New Cassel is not automatically a Nassau County story, and a New York story is not automatically local to New Cassel. A useful Legal News program therefore needs a stated coverage boundary. Depending on the firm’s practice, that boundary may be a New York legal development, a Nassau County matter, or an incident in or near New Cassel that creates a general legal question. The available population record does not establish which boundary will produce demand.
Recommended approach
Ask Bosseo to review how proposed stories would be classified by location and legal relevance. Keep the firm’s service area, practice areas and desired audience separate. Decide whether the site should explain statewide developments, Nassau County developments, New Cassel developments, or a defined combination. Measure performance by the geographic and legal intent of inquiries rather than by population or page count.
