1. Define the geographic coverage before you define the story list
Your firm may serve Mount Pleasant, Westchester County, other parts of New York, or a combination of these areas. Those are different scopes. A page about a statewide law change may be relevant to a Mount Pleasant client, while a page about an incident elsewhere may not be useful simply because it is recent. The Census record identifies Mount Pleasant as a town in Westchester County; it does not identify search behavior or legal need. Bosseo’s public Legal News description says its monitoring is matched to a firm’s practice areas and state, with local and national sources monitored for that state.
Recommended approach
At consultation, map each practice area to the geographic scope the firm actually wants to serve. Review whether a proposed page should mention Mount Pleasant, Westchester County, New York, or no locality beyond the source event. Treat a location reference as a relevance and accuracy decision, not a demand signal.
