1. Define the geographic brief before monitoring begins
Mount Ivy is recorded as a CDP in Rockland County. That does not make Mount Ivy interchangeable with Rockland County, the New York metropolitan area or the entire state. A firm should decide whether its news coverage is intended for people in Mount Ivy, clients throughout Rockland County, a wider New York service area or some combination. Bosseo’s public Legal News page describes monitoring for a firm’s state and matching stories to its practice areas. The product page does not establish that every Mount Ivy or Rockland County story will be available, relevant or published.
Recommended approach
Bring a written service-area brief to the consultation. Identify the counties, municipalities, courts, agencies, highways or other geographic subjects the firm may discuss, and separate those areas from places it does not serve. Ask how geographic relevance would be reviewed before approval. Do not use the Mount Ivy population estimate as a forecast of audience or case volume.
