1. Set the geographic boundary before choosing stories
The Census record identifies Montgomery as a municipal town in Orange County, New York. That relationship matters because a page about a statewide legal development may be relevant to a Montgomery firm, while a page about an event in another place may require a different local explanation or no publication at all. The town’s population estimate is useful for identifying the community being served, but it cannot establish that people are searching for a topic or that a particular story will produce a client. Decide whether the firm’s intended audience is Montgomery alone, Montgomery plus other parts of Orange County, or a broader New York service area. Keep those choices distinct rather than treating the town, county and state as interchangeable.
Recommended approach
Bring a written service-area map to the consultation. For each proposed story type, mark the appropriate geographic level: Montgomery, Orange County, New York, or a wider area the firm actually serves. Ask Bosseo how its stated state-level monitoring and practice-area matching would be reviewed against that boundary. Do not approve a page merely because a story is nearby; approve it when the location, legal issue and firm’s service area align.
