What does Lead Attribution show for an individual inquiry?+
Bosseo describes a full journey view that can include channel, referrer, landing page, device, prior sessions and intake answers. The consultation should confirm which information would be available for your firm’s specific intake paths.
Can phone calls be included?+
Bosseo’s public page says calls can join the same journey record, with call information connected to the web session that produced the call. Ask how that connection would work with your firm’s current phone and intake setup.
Do we need to change how our team asks for the source?+
Bosseo says attribution runs behind the scenes and that staff do not need to manage UTM spreadsheets or rely on a “how did you hear about us?” question. Review the proposed setup with Bosseo rather than assuming every existing process is irrelevant.
Can attribution prove that Miller Place marketing is working?+
It can organize source, intake and outcome information for review. It cannot turn the Miller Place population estimate into proof of demand or guarantee rankings, inquiries, cases or revenue. Those conclusions require the firm’s measured records.
Can we see which pages produce signed cases?+
Bosseo’s page says attribution can show which pages produce signed matters and can roll information up by page. Ask how Miller Place pages would be identified and how the firm would distinguish a visit, an inquiry and a signed case.
How is this different from aggregate analytics?+
Bosseo positions Lead Attribution as connecting a specific journey with a lead’s information and later outcome, rather than showing only anonymous traffic totals. Confirm which systems and records would be included in your consultation.
