1. Set the geographic boundary before reviewing news coverage
Middletown city is recorded in Orange County, New York. That relationship matters because a news page can be written for a state, a county, a municipality, or a wider service area; those are not interchangeable audiences. A firm serving Middletown may want coverage of New York legal developments, Orange County matters, or events specifically connected with Middletown. Population identifies the municipality’s size, but it does not establish how many people search for legal information, where prospective clients come from, or whether a particular story will generate inquiries.
Recommended approach
Ask Bosseo to show how geographic scope would be defined for your practice. Separate Middletown, Orange County and New York references in the review. Decide which locations belong in a page’s headline, explanation and call to action only when the underlying story supports them. Do not use the city’s population as a forecast of demand.
