1. Define the geography before you assess coverage
Mexico and Oswego County are not interchangeable labels, and neither is automatically the same as New York statewide coverage. A firm may serve Mexico, other parts of Oswego County, several New York communities, or a combination of those areas. Bosseo’s public Legal News description refers to monitoring stories for a state and matching them to practice areas and the firm’s state. It does not establish that every municipality, county, or service territory will receive equal coverage.
Recommended approach
Write down the exact geographic scope your firm is prepared to discuss before a consultation. Ask how that scope would affect story selection, page language, calls to action, and reporting. Keep Mexico, Oswego County, and New York statewide references separate in your review.
