What does Bosseo say Lead Attribution shows for a lead?+
Bosseo describes a journey containing the channel, referrer, landing page, device, session detail and intake answers. Bosseo also describes call connections, outcome tracking and roll-ups into the ROI Dashboard.
Can attribution tell me whether an inquiry relates to Mendon?+
It can support a review of the information your firm records about an inquiry and its journey. The Mendon population record does not establish a lead, and no geographic conclusion should be made unless the relevant information is actually recorded.
Does the product measure signed cases?+
Bosseo’s public page describes outcome tracking through consultation and signed case. During a consultation, ask how your firm’s outcome stages would be represented and what information your team must record.
Will attribution show which page produced a call?+
Bosseo says phone calls can join the same journey record and that the web journey can connect with call information. Ask to review how that connection would appear for your firm’s calls.
Do I need to rely on “How did you hear about us?”+
Bosseo positions Lead Attribution as an alternative to relying solely on memory or a manually entered source field. Bosseo describes automatic journey information and attached intake answers. Discuss the records and intake tools relevant to your firm before deciding on scope.
Does attribution guarantee rankings or leads in Mendon?+
No conclusion about Mendon rankings, demand or lead volume follows from the population record. Review measurement and content decisions with those limits in mind.