1. Start with Massena’s exact service geography
Massena is a municipal town in St. Lawrence County, New York. A town population estimate is not a forecast of calls, cases or revenue, and it should not be used to assume that your firm needs a particular staffing model. It does provide a boundary for a practical review: which calls come from Massena, which come from elsewhere in St. Lawrence County, and which fall outside your accepted service area?
Recommended approach
Bring your real geographic rules to the review. Decide whether the answering system should ask about location, route calls by service area, or simply record the caller’s location for attorney review. Do not configure language, practice-area or urgency rules from demographics alone; base them on your firm’s experience and stated intake policy.
