1. Map the inquiry path before choosing automation
Bosseo describes Automation as a connection between marketing, intake and operations. Its public product page identifies a flow from a captured form, call, chat or video intake to a logged and tagged contact, system synchronization and a ready-to-work item. For your firm, begin with the paths that actually exist: website forms, phone inquiries, chat, video intake or another source. Do not assume that Marbletown’s population establishes how many inquiries you receive or which channel matters most. Review your own records and staff experience instead. The useful question is where an inquiry currently waits, disappears, gets duplicated or reaches the wrong person.
Recommended approach
Document each current entry point, the person or role that receives it, the information captured, the system where it is stored and the next action expected. Bring that map to a Bosseo consultation so the discussion reflects your firm rather than a population-based assumption.
