1. Set the geographic boundary before choosing stories
A Maine and New York practice needs more than a state label. The available Census record identifies Maine as a municipal town in Broome County, New York, with a 2020–2024 ACS five-year population estimate of 5,089 and a margin of error of 19. Ask whether coverage should be limited to Maine, New York, Broome County, the named town, selected metropolitan areas, or a broader set of places the firm actually serves. The answer will affect story relevance, attorney review and the calls to action attached to each page.
Recommended approach
Write a geographic brief before reviewing a demo. Separate Maine from New York, identify any county or metropolitan boundaries the firm serves, and specify whether a story must involve a local event, a state law, a court decision or a subject that affects clients across the service area.
