1. Set the geographic boundary before choosing stories
A Maine and New York practice needs more than a state label. The available Census record identifies Maine as a municipal town in Broome County, New York, with a 2020–2024 ACS five-year population estimate of 5,089 and a margin of error of 19. That fact describes the place and its population; it does not establish legal demand, competition, search volume, leads or revenue. It also does not describe the whole state of Maine or every community the firm may serve. Legal News should therefore be evaluated against the firm’s defined service territory rather than against population alone. Ask whether coverage should be limited to Maine, New York, Broome County, the named town, selected metropolitan areas, or a broader set of places the firm actually serves. The answer will affect story relevance, attorney review and the calls to action attached to each page.
Recommended approach
Write a geographic brief before reviewing a demo. Separate Maine from New York, identify any county or metropolitan boundaries the firm serves, and specify whether a story must involve a local event, a state law, a court decision or a subject that affects clients across the service area.
