1. Set the geographic boundary before choosing stories
Lockport is recorded as a municipal town in Niagara County, New York. A firm may serve Lockport specifically, clients elsewhere in Niagara County, or a wider New York area; those are different geographic scopes. A legal-news page should not blur them. A story involving Lockport may warrant a local explanation, while a New York law change may matter to a broader audience. The town’s population estimate cannot establish that either type of story will generate searches or inquiries. Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a firm’s state and matches stories to practice areas. That makes geographic definition an implementation decision, not a conclusion drawn from population.
Recommended approach
Write down the locations the firm actually serves, the locations it does not serve, and the state-level subjects it is qualified to discuss. Ask Bosseo how those boundaries would affect story selection, page language, calls to action, and reporting. Keep Lockport, Niagara County, and New York distinct in page titles and explanations where the distinction changes reader usefulness.
