Start with the Lockport service area, not a population assumption
Lockport is recorded as a municipal town in Niagara County, New York. The population estimate describes people in that geographic entity; it does not describe households, inquiries, prospective clients, or matters. A firm serving Lockport may also define its intake territory separately from the town itself. That boundary should be explicit before you assess calls, case types, or follow-up. Intake Coach is therefore best evaluated against the calls your firm actually receives and the geographic rules your team already uses—not against a presumed level of demand.
Recommended approach
Bring your current service-area definition to the consultation. Decide whether Lockport is one locality within a wider Niagara County practice area, a priority location for particular matters, or simply a label used by your intake team. Then determine whether coaching should compare calls by case type, service area, or another category your firm can support.
