1. Set the geographic boundary before discussing stories
That relationship matters because a story may be statewide, county-level or tied specifically to Lewiston. A page about a New York legal change may be relevant to a Lewiston practice, while a page about an incident outside the firm’s service area may not be.
Recommended approach
In a consultation, map each practice area to the geographic language the firm is prepared to serve. Decide whether pages should refer to Lewiston, Niagara County, New York or another defined area.
