1. Define the geography before you read the totals
LaGrange is a municipal town in Dutchess County, New York. The Census population estimate of 16,384 is useful context for naming the market, but it cannot be converted into a forecast of calls or cases. A dashboard review should therefore distinguish LaGrange from Dutchess County and from any broader New York coverage. It should also distinguish a location associated with a ranking or page from the location of a caller or signed matter. Bosseo’s public ROI Dashboard text describes rankings for service-and-city targets, city data, calls, leads and source attribution. Those labels are useful only when your firm agrees on the geographic meaning behind each one.
Recommended approach
Ask Bosseo to show how a LaGrange target would be labeled, how Dutchess County would be separated, and whether the dashboard can display the geographic dimensions your firm actually uses. Do not accept a combined total as evidence that LaGrange itself produced a result. Record the definition of each location field before comparing periods or channels.
