What does the ROI Dashboard publicly say it tracks?+
Bosseo’s public page describes rankings, Top 3 and Top 10 counts, SERP features, AI citations, calls, transcripts, case-type tags, lead classifications, forms, video intakes, source attribution, review measures and trends. Confirm the applicable scope and definitions for your firm during the consultation.
Can the dashboard prove demand for Kiryas Joel legal services?+
No. The Census population estimate provides geographic context only. It does not prove search demand, competition, legal need, leads or revenue. Use the dashboard to define and review measured activity, not to treat population as a demand forecast.
Can I separate Kiryas Joel from Orange County?+
That is a question to confirm in the consultation. Kiryas Joel village and Orange County are different geographic levels, so your firm should ask how each metric is labeled, filtered or attributed before using the views for budgeting.
What should count as a lead?+
Bosseo’s public description distinguishes Potential New Client, Current Client and Other contacts. Your firm should confirm the classification rules, case-type labels and correction process before treating a contact count as a qualified-lead measure.
Can source attribution prove which marketing channel produced a matter?+
It can organize the source and page associated with a recorded contact where the relevant data exists. It does not automatically prove causation. Agree on attribution rules and reconcile source, intake, matter and revenue records before making financial claims.
What should we ask about access to call data?+
Ask who can view recordings, transcripts and summaries; how access is granted and removed; how errors are corrected; and what retention, deletion and recovery practices apply. Do not assume a security, backup or uptime commitment that has not been confirmed.