1. Turn Kent-facing website visits into a clearer first conversation
A visitor from Kent may reach your website with uncertainty about whether the firm handles the matter. Bosseo describes Video Intake as a guided survey that lives on a law firm’s website. The visitor selects a starting point such as “See if you have a case,” then moves through a question path built around the firm’s practice areas. The stated purpose is to help visitors explain what they need and to qualify an inquiry by case type, urgency, and fit. That is different from treating every submission as an undifferentiated name, phone number, and paragraph.
Recommended approach
Review the questions a Kent visitor would encounter for each practice area you actually serve. Remove questions that do not affect an intake decision, identify the answers that require human review, and define what a completed inquiry must contain before it reaches your calendar or intake team. Do not use Kent’s population estimate as a proxy for the number of people who will use the tool.
