1. Set the geographic boundary before choosing stories
Kaser is a village in Rockland County, New York. A page intended for people in Kaser is not automatically a page for every person in Rockland County, the New York metropolitan area or the state. Those audiences may overlap, but they are different geographic scopes. Your firm should decide whether news coverage is meant to serve Kaser residents, a broader Rockland County service area, New York statewide readers, or another clearly defined territory. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, while its broader product pages describe marketing and measurement services for law firms. The public description does not establish a particular Kaser or Rockland County monitoring result.
Recommended approach
Bring a written service-area map to the consultation. For each practice area, identify locations the firm serves and locations it does not serve. Ask how a story about New York law will be distinguished from a story that is useful only to a different jurisdiction, and decide whether a Kaser reference would clarify the reader’s options or merely add a place name.
