1. Set the geographic boundary before reviewing stories
Johnson City is a village in Broome County, New York. That relationship matters because a news page can be locally relevant without claiming that every reader, incident or legal question occurred inside the village. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. For your firm, the practical question is whether coverage should address Johnson City, Broome County, New York more broadly, or a combination that you define. A population estimate for Johnson City cannot decide that question, and it cannot establish demand in the county or state.
Recommended approach
Bring a written service-area map to the consultation. Separate Johnson City from Broome County and from statewide New York coverage, then decide which geographic references belong on a page. Ask how a proposed story would be screened against those boundaries before you approve it.
