What does Lead Attribution show for a lead?+
Bosseo describes a record containing the channel, referrer, landing page, device, session context and attached intake answers. Bosseo also describes case-type and outcome information connected to the journey.
Can it include phone calls?+
Bosseo states that phone calls can join the same journey record. Ask during the consultation which call information and case-type details would be available for your firm’s process.
Will it tell us how many Jefferson Valley-Yorktown leads we will receive?+
No such forecast is established here. The Census estimate of 14,154 people for the Jefferson Valley-Yorktown in the 2020–2024 ACS 5-year period is population information, not evidence of demand, inquiries or cases.
How is this different from asking how someone heard about us?+
A remembered answer may omit earlier visits or misidentify the source. Bosseo describes connecting the journey’s channel, page, referrer and session information with intake data so the firm can review more than a manual source field.
Do we need to decide our reporting outcomes before implementation?+
You should define the outcomes you want to measure before relying on the reports. Discuss how your firm distinguishes an inquiry, a qualified inquiry, a consultation and a signed case, and ask how those definitions would appear in the proposed setup.
Can attribution determine whether a case is legally viable?+
No. It can organize source and intake information for review, but attorneys and staff must make qualification and legal decisions under the firm’s own policies.