1. Set the geographic boundary before selecting stories
The Census Bureau records Ithaca town as a municipal town in Tompkins County, New York, with a 2020–2024 ACS five-year population estimate of 20,968 and a margin of error of 42. That is a description of the town and its county relationship—not evidence of legal-news demand, competition, search volume, leads or revenue. It does, however, give your firm a precise starting point for deciding whether a story belongs in an Ithaca-focused editorial scope. A page about a New York legal change may be useful to an Ithaca practice even when the event did not occur in the town. A page about an incident elsewhere may need a clear explanation of why it matters to the firm’s service area.
Recommended approach
Ask Bosseo to show how proposed stories will be separated into Ithaca, Tompkins County, broader New York and nonlocal coverage. Keep only the geographic categories your attorneys can explain responsibly. Do not use the town’s population as a substitute for a demand forecast.
