1. Start with the geography your firm actually serves
Irvington village is recorded in Westchester County, New York. A firm may serve Irvington alone, other Westchester County communities, a wider New York market, or a combination of these. Those are different editorial choices. A story involving a New York statute may be relevant statewide; an incident near Irvington may call for narrower wording; a federal decision may have a different geographic relationship altogether. The Irvington population estimate is useful for identifying the municipality, but it cannot establish that residents are searching for legal news or that a particular topic will produce inquiries.
Recommended approach
Before discussing coverage, list the locations your practice accepts and separate Irvington from Westchester County and New York statewide service. Ask Bosseo how a proposed page would express that scope without implying that a countywide or statewide issue is an Irvington-specific event. Review whether each page should connect the story to a practice area, a jurisdiction, or both.
