1. Start with the geography you actually serve
The 2020–2024 ACS five-year population estimate is 50,657, with a margin of error of 59. For an Irondequoit firm, the first dashboard decision is therefore geographic definition: which service areas, cities and counties should be treated as separate reporting dimensions?
Recommended approach
Ask Bosseo to show how a proposed view would distinguish Irondequoit from Monroe County, New York and any wider area your firm elects to measure. Do not accept a combined geography if it prevents you from identifying where a call or lead originated. Use the consultation to agree which geographic labels are descriptive, which are targets, and which are merely filters.
