1. Start with Ilion’s actual service boundary
Ilion is recorded as a municipality in Herkimer County. The 2020–2024 ACS five-year population estimate for Ilion is 7,593, with a margin of error of 30. It should therefore inform the boundaries of your review rather than dictate a funnel forecast. Decide whether the intake is intended for people in Ilion only, for clients throughout Herkimer County, or for a broader New York practice area. Then make the routing question explicit. A visitor’s location may affect whether your firm can review the matter, but the intake should not imply that every Ilion visitor is a prospective client or that every matter belongs with your firm.
Recommended approach
Bring your actual service-area rules to the consultation. Review whether location belongs near the beginning of the survey, which locations require a different response, and whether an inquiry outside your scope should receive a clear next step rather than simply disappear.
