1. Define the geographic record before judging performance
Hilton village is a municipality in Monroe County, New York. Your firm may serve Hilton alone, Monroe County more broadly, or additional New York locations. Those are different geographic scopes and should not be combined in one unexplained result. A lead attributed to a Hilton page, a Monroe County page, or a broader New York service page answers a different marketing question. Bosseo describes Lead Attribution as showing a lead’s channel, referrer, landing page, device, session detail and intake answers, then rolling information into an ROI Dashboard. That makes geographic labeling worth deciding before the numbers are reviewed.
Recommended approach
Ask Bosseo to distinguish Hilton village from Monroe County and from any wider service territory in the records and reporting. Do not use the ACS population estimate to forecast inquiries. Use it only to identify the municipality and county relationship, then judge whether the attribution view reflects the places your firm actually accepts matters.
