1. Define the Highlands coverage area before choosing stories
Highlands is recorded as a municipal town in Orange County, New York. That relationship matters when a firm decides how narrowly to frame local coverage. A page about a legal development in New York may be relevant to clients in Highlands, while a page about an event outside the firm’s service area may be less useful even if it is legally interesting. Bosseo’s public Legal News description says pages are matched to practice areas and the firm’s state. It does not establish that every page will be specific to Highlands or Orange County. The firm should therefore decide whether its intended audience is Highlands alone, Orange County more broadly, or a wider New York service area.
Recommended approach
Ask Bosseo to show how geographic relevance is handled for a firm serving Highlands and Orange County. Agree on the areas the firm actually serves, the New York topics it wants reviewed, and the circumstances in which a story should be rejected as too broad or too remote.
