1. Start with the firm’s geographic boundary
That relationship matters because a Hicksville firm may describe its service area at several different levels: Hicksville, Nassau County, New York, or another area the firm has chosen to serve. Those labels are not interchangeable.
Recommended approach
Before approving any coverage plan, write down the locations the firm actually wants to address and the locations it does not. Review whether a story belongs on a Hicksville-focused page, a Nassau County page, a New York page, or nowhere on the site. Keep the geographic language accurate and avoid treating a local incident as evidence that everyone in the area is a potential client.
