1. Match breaking stories to the firm’s actual practice
Bosseo says Legal News monitors more than 2,800 local and national legal-news sources, re-scans every 15 minutes, and filters stories by practice area and state. Those stated capabilities matter only if the resulting coverage fits the matters your firm accepts. A Henrietta firm may serve people in the town, elsewhere in Monroe County, or across New York; the service area should be decided by the firm rather than inferred from the town’s population record. A page about a statewide legal change may be relevant to a New York practice without being presented as Henrietta-specific. A page about an incident should use only the geographic and legal facts that can be responsibly explained.
Recommended approach
List the practice areas, matter types and New York geographic boundaries you are willing to discuss. Ask Bosseo how stories are matched to that list, how irrelevant items are excluded, and how the firm can distinguish a statewide explanation from a Henrietta or Monroe County discussion.
