Start with the geography your firm actually wants to measure
Harris Hill is recorded as a CDP in Erie County, New York. The population estimate provides context for naming a market, but it cannot tell you how many people need legal help or where prospective clients will come from. A dashboard review should therefore separate geography from performance. Ask whether a location label means Harris Hill, a wider Erie County service area, another municipality, or a combination defined by your firm. Also ask how city, county and statewide tracking are distinguished. Bosseo’s public ROI Dashboard description says it can show service-and-city keyword targets, city data and case-type data. The important pre-purchase question is how those labels would be defined for your account rather than treating the Harris Hill population as a demand forecast.
Recommended approach
Bring a written list of the locations and practice areas your firm wants to evaluate. Ask Bosseo to explain which geographic labels appear in the dashboard and how you would prevent a broad county or state total from being mistaken for Harris Hill performance.
