What does the ROI Dashboard describe tracking?+
Bosseo’s public page describes keyword rankings, Top 3 and Top 10 counts, SERP features, AI-engine citations, calls, forms, video intakes, case-type classifications, source attribution, review signals and trends. It also describes leads and matters in relation to revenue signals. Ask which items are in your proposed scope and how each is defined.
Can the dashboard prove that Hampton Bays has legal-service demand?+
No. Hampton Bays’ 2020–2024 ACS 5-year population estimate is 15,706, with a margin of error of 1,614, and the place is recorded in Suffolk County. That population information does not prove demand, competition, search volume, leads, cases or revenue. The dashboard should be evaluated for measurement, not used to turn population into a forecast.
Does a ranking or AI citation count as a lead?+
No conclusion like that should be assumed. The page describes rankings, SERP features and AI citations as visibility signals, while leads are classified separately. Ask how a displayed signal is connected to a call, form, intake, matter or revenue field before using it as an outcome.
Can the dashboard separate Hampton Bays from Suffolk County?+
The public page says the dashboard can show city data, and the Census record places Hampton Bays CDP in Suffolk County. Your firm should ask Bosseo to demonstrate the exact geographic labels and confirm that a Hampton Bays view is not silently treated as a county-wide or statewide result.
What should we ask about calls and transcripts?+
Ask how calls are logged, transcribed and tagged; how Potential New Client, Current Client and Other are distinguished; how case types are assigned; how corrections and duplicates are handled; and who can access recordings and transcripts. The public page describes these categories but does not establish your firm’s final rules.
How do we evaluate connected services?+
Ask whether your decision requires only the ROI Dashboard or also Lead Attribution or Automation. Bosseo’s public page describes attribution as showing a source, page and journey for a lead, and Automation as moving calls, forms and intakes into the dashboard. Confirm the proposed scope rather than assuming every connection is configured for your firm.