1. Set the geographic boundary before choosing stories
The firm’s local service area should be stated precisely. Halfmoon is a town in Saratoga County, New York; it is not interchangeable with the county, the broader Capital Region, New York State or a metropolitan area. A news page about a statewide law change may be relevant to a Halfmoon firm, while an incident elsewhere in New York may not be useful merely because it is newsworthy.
Recommended approach
Review whether each proposed page names the correct jurisdiction, avoids implying an office or event location that is not established, and gives readers a clear reason the firm is relevant to the issue.
