1. Define the geography before you interpret a result
A firm may serve Greenville, other parts of Westchester County, New York more broadly, or a combination of areas. Those are different reporting scopes. A dashboard result for a city, county, state or service area should not be treated as interchangeable. Ask which geography is attached to each tracked keyword, call, form or matter, and whether a “city” label describes the searcher’s location, the page being measured or the matter’s service area. The dashboard page says Bosseo can show keyword coverage, city data and case-type trends, but the appropriate definitions for your firm should be agreed during review rather than assumed.
Recommended approach
Create a written geography dictionary before accepting any report. At minimum, distinguish Greenville, Westchester County and New York, then decide which areas belong in rankings, lead attribution and matter reporting.
