1. Make the geographic question precise
Greenville is recorded as a census-designated place in Westchester County, New York. A firm may serve Greenville alone, Westchester County more broadly, or another defined service area; those are different geographic questions. Attribution should therefore preserve the location associated with an inquiry rather than treating the CDP population estimate as a proxy for market size. Review whether your intake records capture the person’s matter location, preferred service area and case type in a consistent way. Do not use the Greenville population estimate to predict inquiries, cases or revenue.
Recommended approach
Bring your actual service-area definitions to the consultation. Ask how the journey record and intake answers can be reviewed by the geographic fields your firm already uses, without expanding the scope beyond Greenville, Westchester County or New York as appropriate.
