1. Start with the geography your firm actually serves
That relationship matters because a legal-news program should not treat “Great Neck,” “Nassau County,” the New York metropolitan area and New York State as interchangeable. A firm may want coverage of an incident near Great Neck, a Nassau County court development, or a New York law change. Each choice creates a different editorial and measurement question.
Recommended approach
Define the geographic boundary before evaluating topics. Ask Bosseo to show how relevance would be assessed for Great Neck, Nassau County and New York State, and decide whether the firm wants local incident coverage, county-level legal developments, statewide changes, or a combination. Keep those categories separate in reporting so a visit from outside Great Neck is not presented as Great Neck demand.
