1. Define the geographic question before reviewing the dashboard
Great Neck Plaza is a village municipality in Nassau County, New York. The available population estimate describes residents of that municipality; it does not describe households, legal matters, searchers or prospective clients. Your dashboard review should therefore begin with a precise geographic question. Do you want to see activity associated with Great Neck Plaza itself, Nassau County more broadly, New York, or another service area? Those are different reporting scopes. Bosseo’s public description says the dashboard can show case-type and city data and can connect leads to the channel and page that produced them. Before relying on a city or county view, ask how the geographic label is assigned, what period it covers and whether it reflects a caller’s location, a page target or another field.
Recommended approach
Ask Bosseo to demonstrate the geographic dimensions using your intended service area. Require a written definition for Great Neck Plaza, Nassau County and any broader New York view, and do not combine municipality, county, household and individual measures in one conclusion.
