1. Make the Geddes service area explicit without treating population as demand
The Census records Geddes as a municipal town in Onondaga County, New York. Your website can describe the geographic area you serve, but the population estimate alone cannot tell you how many people will seek counsel, which matters they may have or whether a video flow will improve completion. A useful review starts with your actual service boundaries: Geddes, other parts of Onondaga County, New York more broadly, or a narrower set of locations. Those boundaries should affect the questions and routing rules you consider—not assumptions about volume.
Recommended approach
Write and review the intake around the firm’s real geographic eligibility rules. Decide whether location is an early screening question, a routing field or information collected for later review. Do not use the 16,831 estimate as a forecast. Test whether visitors can identify their location and matter type without confusion, and decide what should happen when a person falls outside the firm’s service area.
