1. Start with the geographic footprint, not the population figure
Garden City is recorded as a municipality in Nassau County. A firm may serve Garden City alone, Nassau County more broadly, or additional New York communities. Those are different coverage decisions. A review program should therefore identify where the firm actually accepts matters and where its Google Business Profile, website and intake process are intended to be relevant. The Garden City population estimate of 22,941 is useful for identifying the place under discussion; it cannot tell you how many people need legal help, how many search for a lawyer or how many reviews your firm could earn.
Recommended approach
Before changing your review process, define the geographic scope for each practice area. Decide whether review requests should refer to the firm generally or avoid location language altogether. Review whether your public profile and website describe Garden City, Nassau County and any other service areas consistently. Measure inquiries by service area rather than treating all activity as Garden City demand.
