1. Set the geographic brief before discussing topics
Frankfort is a town in Herkimer County, New York. That relationship should shape the first conversation about coverage: the firm should decide whether it wants stories limited to Frankfort, relevant Herkimer County developments, or a broader New York scope. Those are different editorial choices. A town population estimate cannot establish that people are searching for legal news, that a topic has little competition, or that a page will generate a matter.
Recommended approach
Bring a written geographic brief to the consultation. Separate Frankfort, Herkimer County, other New York locations, and any wider area the firm actually serves. Ask Bosseo how its Legal News offering would apply practice-area and state relevance filters to that brief, and how the firm would review stories that cross geographic boundaries.
