1. Start with Fort Edward’s exact service area
Fort Edward is a municipal town in Washington County, New York. A location page should not treat the town’s population as proof of market opportunity, and it should not blur the town with the county, a metropolitan area or New York generally. Before adopting Video Intake, define which visitors the website is intended to serve: people seeking representation in Fort Edward, people elsewhere in Washington County, or a broader New York service area. That boundary affects the wording of the opening video, the practice-area questions and the person who reviews each completed inquiry.
Recommended approach
Bring your actual service-area policy to a consultation. Decide whether location is an early screening question, a routing question or simply information your team reviews after submission. Keep Fort Edward and Washington County distinct in the experience rather than using population as a proxy for demand.
