1. Set the geographic boundary before a story is written
Fort Drum is a CDP in Jefferson County, not a synonym for the whole county, a metropolitan area or every person who may seek counsel in the region. That distinction matters when a breaking story names a road, agency, court, employer or municipality. A page that treats Fort Drum, Jefferson County and New York as interchangeable can confuse readers and create an inaccurate impression of the firm’s service area. Bosseo’s public Legal News description says pages are matched to a firm’s practice areas and state.
Recommended approach
Create geographic rules before approving coverage.
