1. Start with the firm’s actual geographic service area
Firthcliffe is recorded as a CDP in Orange County, New York. That relationship matters because a news page should not blur a small place, its county, New York generally and a larger metropolitan area. A firm serving Firthcliffe may also serve clients elsewhere in Orange County or across New York, but that broader scope must come from the firm’s own practice and intake choices rather than from the population record. Bosseo describes Legal News as matching stories to a firm’s practice areas and state. The consultation should therefore identify the locations the firm is willing to name, the courts or agencies it discusses, and the matters it does not want to cover.
Recommended approach
Ask Bosseo to show how a Firthcliffe-focused editorial scope would distinguish Firthcliffe, Orange County and statewide New York coverage. Approve only pages whose geographic language accurately reflects the firm’s service area and the underlying story.
