Define the Eggertsville geography before reading the numbers
That is a precise geographic relationship, but it is not the same as a county-wide market, a metropolitan area or a household count. A useful dashboard should therefore make the geography behind each measurement understandable. A query, call or matter may be associated with Eggertsville, another Erie County location, or a broader service area. Those labels should not be silently treated as interchangeable. Bosseo’s public ROI Dashboard description includes city data, keyword targets and questions about which cities produce calls. Ask how your firm’s geographic labels would be defined and displayed before using them in budget decisions.
Recommended approach
Agree on the exact place names and broader areas your firm wants to review. Keep Eggertsville, Erie County and any wider territory as separate labels unless your firm deliberately combines them.
