1. Define the geographic coverage before choosing stories
East Islip is a census-designated place in Suffolk County. That relationship matters because a page about a New York legal development, a Suffolk County matter and an East Islip incident do not communicate the same geographic scope. A firm should not present a countywide or statewide story as though it were specific to East Islip. Nor should the population estimate be treated as evidence that people are searching for a particular service. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, while its broader product information identifies marketing services for law firms.
Recommended approach
Ask Bosseo to show how proposed coverage would distinguish East Islip, Suffolk County and New York. Establish a rule for when a page may use the firm’s East Islip service area, when it should describe Suffolk County, and when it should remain statewide. Keep the geographic wording proportional to the underlying story.
